Episode 2: From $50 Dollars in the Bank, to $150k in a Month: Jasper Mutimer
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Episode 2 of the Colour Plane Podcast, hosted by Jesse Toniolo and Jack Macdonald, features a conversation with Jasper Mutimer, the founder of Mutimer, a clothing brand.
In this episode, they discuss various aspects of the fashion industry, entrepreneurship, and the role of social media, particularly TikTok, in promoting a clothing brand.
The conversation touches on Jasper's creative process, challenges in managing a clothing brand, and the impact of viral content on sales. Overall, the episode provides insights into the world of fashion entrepreneurship and the importance of social media in brand promotion.
- Introduction - 00:00
- Mutimer Creative Process - 04:00
- Social Media Strategy - 11:00
- Viral TikTok T-shirt - 14:00
- Financial Struggles (rags to riches) - 20:00
- Sceptical Parents - 24:00
- The Hustle - 32:00
- Personal Journey and Growth - 37:00
- Pros and Cons of using a Marketing Agency for Ads - 43:00
- Mindset - 50:00
- Learning on the Fly vs Higher Education - 52:00
- Wrap-Up - 58:00