Episode 8: How to Create & Maintain Personal & Business Relationships in the Fashion Industry - Purgatory Brand

Episode 8: How to Create & Maintain Personal & Business Relationships in the Fashion Industry - Purgatory Brand

In this episode of the Colour Plane Podcast, hosts Jesse and Jack kick off 2023 by interviewing Harry and Millie, the creative minds behind the brand Purgatory.

This episode marks the hosts' first venture outside their studio space. They discuss various aspects, including:

  • The excitement of the new year and their return to the podcast.
  • Harry and Millie's unique dynamic as a couple running a business together.
  • Their recent move to an inspiring studio space and how they furnished it.
  • The concept and inspiration behind the Purgatory brand.
  • The evolution of their roles in the business, with Harry managing manufacturing and Millie contributing to creative direction.
  • The episode delves into the challenges and insights of starting a clothing brand and how the landscape has evolved over the years

Timestamps:

01:30 - Purgatory's New Space

03:30 - How Harry and Millie Met

13:00 - What Roles They Play in the Brand

18:00 - Learning from Big Brands

23:30 - Separating their Business and their Personal Relationship

26:30 - The Importance of Communication

30:00 - Staying Calm when Issues Arise

33:30 - Maintaining their High Quality and Affordable Pricing

37:00 - Purgatory's First Products

38:30 - How to get in contact with Manufacturers

41:00 - Horror Stories

43:30 - Product Diversity

47:30 - Star Power

51:30 - Best Sellers and Customer Gender Split

54:00 - Finances

57:00 - Purgatory in 2023

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