
Episode 8: How to Create & Maintain Personal & Business Relationships in the Fashion Industry - Purgatory Brand
Share
In this episode of the Colour Plane Podcast, hosts Jesse and Jack kick off 2023 by interviewing Harry and Millie, the creative minds behind the brand Purgatory.
This episode marks the hosts' first venture outside their studio space. They discuss various aspects, including:
- The excitement of the new year and their return to the podcast.
- Harry and Millie's unique dynamic as a couple running a business together.
- Their recent move to an inspiring studio space and how they furnished it.
- The concept and inspiration behind the Purgatory brand.
- The evolution of their roles in the business, with Harry managing manufacturing and Millie contributing to creative direction.
- The episode delves into the challenges and insights of starting a clothing brand and how the landscape has evolved over the years
01:30 - Purgatory's New Space
03:30 - How Harry and Millie Met
13:00 - What Roles They Play in the Brand
18:00 - Learning from Big Brands
23:30 - Separating their Business and their Personal Relationship
26:30 - The Importance of Communication
30:00 - Staying Calm when Issues Arise
33:30 - Maintaining their High Quality and Affordable Pricing
37:00 - Purgatory's First Products
38:30 - How to get in contact with Manufacturers
41:00 - Horror Stories
43:30 - Product Diversity
47:30 - Star Power
51:30 - Best Sellers and Customer Gender Split
54:00 - Finances
57:00 - Purgatory in 2023