Episode 12: What Really Happened at the Fitzroy Garage Party - Outdated Collective

In this episode of the Colour Plane Podcast, hosts Jesse Toniolo and Jack Macdonald sit down with special guests Mitch and Cooper from the Outdated Collective. The episode delves into various intriguing topics and themes, providing listeners with a fascinating discussion.

Here are some key themes and moments from the episode:

1. Fitzroy Garage Fight and Viral Sensation

• The hosts discuss the Fitzroy Garage fight, a viral video that Mitch and Cooper filmed. The video gained significant attention and notoriety on social media.
• They reflect on the unexpected virality of the video and the challenges that came with it.

2. The Morality of Virality

• Cooper discusses the morality of capturing and sharing viral moments, especially when it involves personal events like garage parties.
• The hosts explore the impact of social media on personal lives and mental health.

3. The Data Collective Clothing Brand

• Mitch and Cooper provide insights into their clothing brand, Data Collective, which originated in Adelaide.
• They discuss their journey from selling T-shirts to expanding their product range, including hoodies and hats.

4. Pop-Up Shops and Expanding Horizons

• The Data Collective team talks about their first pop-up shop experience, which is a departure from their primarily online sales model.
• They share their excitement about reaching new customers in different regions.

5. Passion for Fashion

• Mitch expresses his lifelong passion for fashion and his desire to create unique clothing that stands out in a market with simple fashion trends.
• The hosts highlight the significance of individual style in fashion.

6. Handling Internet Trolls and Hate Comments

• Mitch and Cooper discuss the challenges of dealing with hate comments and negative feedback on social media.
• They emphasize the importance of focusing on positive aspects and maintaining a positive outlook.

7. Mental Health and Online Bullying

• The episode touches on the link between online bullying and its impact on mental health, particularly in young people.
• The hosts emphasize the importance of supporting one another and addressing mental health issues.

8. The Power of TikTok

• The hosts and guests discuss the incredible reach and influence of TikTok as a platform for connecting with a global audience.
• They highlight the potential for personal branding and business promotion on TikTok.

9. Authenticity and Building Relationships

• The episode emphasizes the value of authenticity in connecting with an audience, as well as building strong relationships with followers.
• Mitch and Cooper share their experiences of going live on social media to engage with their audience.

In this engaging episode of the Colour Plane Podcast, the hosts and their guests provide valuable insights into the world of viral content, online presence, and personal branding. They also shed light on the challenges and opportunities that come with social media fame and the importance of staying true to oneself.

Timestamps:

00:00 - Who Are Outdated Collective
03:30 - FITZROY GARAGE PARTY!!
08:00 - Mental Health in the Social Media Landscape
11:30 - The Light and Dark sides of TikTok
15:30 - Outdated Collective's Content 
16:00 - Building Connections through Social Media
21:00 - Garments and Manufacturers 
24:00 - Influencers Boosting Hype around Garments
25:30 - Market Research on Socials
33:00 - How Mitch and Cooper plan to Scale their Business
35:00 - Financials
37:00 - Mitch's Relationship with Enzo
38:30 - Will Mitch and Cooper go Full Time?
40:00 - What Roles do they Play in the Business
41:30 - Balancing their Personal and Business Relationship